Aseli - Berlin sweets since 1921

Aseli sweets: a feast of flavours and shapes

Discover the fascinating world of Aseli confections, a manufacturer that has been combining quality and creativity for decades in each of its confectionery products. Within this category, you'll find a wide range of typical ‘sparkling’ sugar products that will delight children and adults alike. Aseli, renowned for its innovative confectionery, uses traditional recipes and modern techniques to create unique taste experiences.

The history of Aseli - Tradition and innovation since 1921

The story of Aseli begins with Alfred Seliger, a passionate young confectioner whose childhood dream was to create his own sweets/candies. Inspired and supported by his father, a master confectioner, after years of experimentation Alfred developed a unique recipe for “sparkling”/”fluffy” sweets, which today remains a well-kept family secret. In 1921, he founded his own company, naming it Aseli from the abbreviation of his name “Alfred Seliger”. His flagship and iconic product, the little white mice, quickly became famous in Berlin and beyond.

After 50 years of success, his son Heinz took over the reins of the family business, and today Aseli is run by the 3rd generation, Christian and Michael. Aseli remains a symbol of quality and creativity, with each confection telling its own story and delighting generations of sweet/candy lovers.

What is 'fluffy' sugar?

Also known as 'marshmallow' or 'foam' sugar, this is a type of sweet made mainly from sugar, gelling agents such as gelatine or agar-agar, and often egg whites. These ingredients are whipped together to form a soft mass, which is then moulded into different shapes and enriched with different flavours.

Variety and creativity

In our range, you'll find a variety of shapes and flavours that Aseli makes with great care. From classic mice to original creations such as KiBa mice (cherry-banana flavour) and crocodiles with aspertula flavour - each product promises pleasure and delectation. These products are popular not only for their taste, but also for their appearance and the high quality ingredients used by Aseli.

Commitment to quality and the environment

Aseli is committed not only to quality, but also to protecting the environment. Ingredients are carefully selected to ensure sustainability and the highest quality. Packaging is designed to preserve freshness while being environmentally friendly.

Ideal for all occasions

Aseli sweets are perfect for a variety of occasions, whether it's a party, a holiday or a movie night at home. They're perfect as gifts or simply to share with friends and family. Discover the joy of sharing these delicious and fun sweets that everyone will love. 

Discover Aseli with us

Browse our wide selection of Aseli products and discover how these unique confections will sweeten your everyday life. Each product tells its own story through its shape and taste. Let yourself be seduced by Aseli and savour a little happiness that will take you back to your childhood or introduce you to new flavours.