Delicious GIANT Bars

GIANT Bar was founded by Sam Jacobi, who worked in a London PR agency in the 1990s when he discovered a recipe for peanut flapjacks in a magazine.
Friends and family loved the bars so much that he decided to start selling them across London. Within just a few months, he found a bakery and named the products “Giant Bars”.
They stood out for their moist texture, rich flavor, and high-quality ingredients. Each variety was carefully developed to offer both classic and innovative flavors.

Today, more than 30 years and 350 million bars later, the focus remains the same: quality and great taste – and you can truly taste it.